Developer tools
Reach developers, earn technical credibility, and connect adoption with a business case.
SPECIALIST IN EARLY-STAGE B2B + B2D GROWTH
Make marketing your competitive advantage.
I specialize in growing early-stage developer tools, data products, and AI products. Working directly with technical founders, I bring deep B2B/B2D marketing expertise and hands-on execution across SEO/AEO, paid acquisition, content, and conversion.
GROWTH SYSTEM / 001
MODEL: LEARN → BUILD → COMPOUND
BUILT FOR PRODUCTS THAT REQUIRE MORE THAN GENERIC MARKETING
JON BISHOP / INDEPENDENT GROWTH MARKETER
The person you talk to.
The person doing the work.
The person doing the work.
01
WORK DIRECTLY WITH ME
I’m Jon. I turn technical understanding into better marketing.
I specialize in growth marketing for early-stage B2B and B2D companies, working directly with the technical founders behind them.
You might need an SEO/AEO program, better paid campaigns, content that earns attention, or help figuring out where to start. I bring the marketing expertise, buyer insight, and hands-on execution to move that work forward.
I also build with AI and modern tools, so research, testing, and execution move faster. You get a marketing partner who understands both the product and the work of getting it adopted.
TECHNICAL PRODUCTS
BUYER PSYCHOLOGY
HANDS-ON EXECUTION
See ways to work together ↗
02
WHO I WORK WITH
Technical founders.
Early-stage ambitions.
You have a product to bring to market, early traction to build on, or a channel you want to get working. You need someone who can understand the technology and help the right people see its value.
Data products
Make complex capabilities clear to the teams evaluating, using, and buying your product.
AI products
Show a specific use case and real value in a market full of broad promises.
03
CHANNELS & CAPABILITIES
The marketing you need.
The expertise to do it well.
Already know the channel you want to grow? Let’s work on it. Need help choosing where to focus? I can help with that too. We can start with a specific need and connect the pieces as your company grows.
- SEO / AEO / GEO
- Paid search
- Paid social
- Content marketing
- Growth strategy
- Buyer psychology
- Organic social
- Outbound
- Conversion design
- Channel experiments
- Marketing operations
- Analytics & data
- AI marketing workflows
Focused channel work or broader growth support, with research and measurement built into the execution.
Tell me what you need ↗
04
HOW THE WORK MOVES
A specific channel or a broader growth question. We start where you are, with a practical path from priority to execution.
Start with what matters.
Build from what works.
-
01 / FOCUS →
Agree the next move.
I get to know your product, buyers, and current marketing. We agree the priority, scope, and what progress should look like.
THE OUTPUT A clear brief. A useful starting point. -
02 / BUILD →
Put the work in market.
I launch campaigns, content, or conversion work—or guide your team through it. Research and buyer insight feed directly into the execution.
THE OUTPUT Live work. Something real to learn from. -
03 / IMPROVE ↻
Follow the evidence.
We review the response, improve the weak points, and build on what works. Each round gives us evidence for the next move.
THE OUTPUT Clearer signals. A better next iteration.
Already know you need SEO, paid, or content? We can start there. The depth of discovery fits the job—not the other way around.
LEARN → BUILD → IMPROVE
05
IN FOUNDERS’ WORDS
Useful work. Clearer next moves.
What founders have said about working with me.
Jon’s workshop was a game-changer, giving us a clear roadmap for niche-focused SaaS marketing strategy.
Jon provided exceptionally practical marketing insights for Compify.
Firewall Academy
Reserved for a real, approved founder quote. No testimonial has been supplied yet.
Visit Firewall Academy ↗
06
WORK WITH ME
Expert guidance.
Hands-on marketing.
Bring the channel, campaign, or growth challenge you want help with. Choose the level of support that fits your team.
01 / ADVISORY
You execute.
I help you get it right.
For technical founders and small marketing teams who want experienced input on strategy, channels, and the work they’re already doing.
- Channel and campaign recommendations
- Feedback on content, ads, and conversion
- Ongoing guidance and decision support
MONTHLY ADVISORY
$1,000 / month
Discuss advisory ↗
02 / HANDS-ON PARTNER
I build, launch,
and improve the work.
For technical founders who need an experienced marketer to take ownership of a channel or a broader set of growth priorities.
- SEO/AEO, paid, content, and channel execution
- Landing pages, conversion, and experiments
- Analytics, reporting, and ongoing improvement
HANDS-ON MARKETING
From $5,000 / month
Discuss hands-on work ↗
07
THE PUBLIC WORKBENCH
Tools for better growth decisions.
Guides, frameworks, directories, and practical tools for technical founders—even if we never work together.
USE / 01
Growth tools
Checkers, audits, and decision aids for live work.
↗ FIND / 02Research directories
Sources, channels, software, and useful examples.
↗ READ / 03Guides & research
Deeper thinking on SaaS growth and developer adoption.
↗ BUILD / 04AI marketing skills
Open-source skills for strategy, research, and acquisition.
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08
LET’S TALK ABOUT YOUR GROWTH
Let’s make marketing a competitive advantage.
Tell me what you’re building and what you want marketing to do for it. Bring a specific channel or a bigger growth question.
Book a conversation ↗